Target has once again found itself under conservative scrutiny due to its Christmas decorations deemed excessively “woke.” Some items, like a black Santa in a wheelchair or figurines adorned in rainbow-themed “pride” symbols, triggered backlash. End Wokeness, a prominent conservative account with 1.8 million followers, shared images of these Christmas ornaments, igniting uproar online.
Furthermore, critics hinted at or outright called for a boycott, expressing discontent with Target’s perceived adherence to “woke” ideologies. This uproar echoes prior incidents when Target introduced its “pride” collection, featuring LGBT-themed items, sparking previous boycotts. The retailer’s stock dropped after the earlier incident, and a recent report noted a decline in sales this quarter.
Despite the company’s explanation of offering new items for Christmas, critics anticipate further “woke” inclusions, pointing to previous controversial merchandise. Target did not immediately respond to renewed boycott calls.
Conservatives are proving their economic power towards the entire situation. They are hoping that these major brands change their ways in order to appease more conservative customers. X users are showing their major disapproval towards the woke-fication of festive seasons.
Target facing massive backlash from conservatives
They are trying really hard to bankrupt themselves.
— D. Mclaughlin – panem et circenses (@DonMcLaughlin9) November 15, 2023
In addition to this, X users feel that Target is trying to bankrupt themselves with the ultra liberal movement. Most feel that a supermarket should provide items that are not too political or sensitive. However, the contrary is true.
https://twitter.com/roscoe3100/status/1724850680903446821?s=20
Others are questioning the Black Santa on a wheelchair asking how is it possible for him to go down in a chimney. Some are openly saying that he is just a fictional character and conservatives should not be too upset with the situation.
If you think that they should've learned the first time, and "go woke, go broke", why didn't they go broke the first time?
— Broosh (@Brooshie) November 15, 2023
Arguments between the liberals and conservatives are also strong. Conservatives state that Target has been called out with the “go woke go broke” slogan. Liberals on the other hand state that if they had gone broke, why are they still in operation. However, as stated earlier, the company is currently suffering with declining sales.
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